Simon Willows is noted for his hands-on, craft-driven approach to creating commercials and the ability to utilize a wide variety of filmmaking techniques and tools. Simon brings this skill set to every production, whether he’s directing humans, animals, or inanimate objects. By doing so, Simon has established himself as one of the most uniquely current directors in advertising.
Simon has three kids, Molly, Wilf and Willow just seven months. That means it's about twelve years since he channelled the new parenting experience into a new field of making TV commercials with babies.
You will see in his work with babies and kids there is a range of naturalistic documentaries, to narrative. He approaches each film with both the creative ambition for the concept and story. His baby wrangler is Tracey Lund. She is simply amazing!