Rod Main directs commercials and branded content and is particularly known for character-led films featuring real people. His ability to bring out natural and engaging performances from non-performers and performers alike allows him to populate his films with warm characters which shine on screen. His background as an editor has equipped him with the skills to tell a story with flare and he has filmed all over the world for a list of leading brands which includes GOOGLE, McDONALD's, VODAFONE, EMIRATES, ESTÉE LAUDER among many others.