Looking at Lorena Orraca’s colorful life, it’s quite clear she was meant to be a storyteller.

She grew up getting her feet wet in tropical paradise Acapulco. Although her family was one of the most prominent in the restaurant industry, it was her grandmother, a fashion designer who especially inspired her to follow her own path.

Unable to stay too far from the water, she became a dolphin trainer for a popular water theme park in Mexico City.

Soon after she was bitten by the filmmaking bug. Learning it was a close-knit boys’ club made her persevere to succeed even further as one of Mexico’s first female directors in advertising.

She is known for her determination and passion, for her sensibility and positive attitude. This is how she understands the needs of her clients and translate them into creations that are memorable, emotional, and amazing.

Beyond the detailed perfection that advertising demands, Lorena is especially interested in the human factor. She’s passionate about working with people, adults and children alike, to guide each other mutually in order to find the humor or heart that the piece requires.  Her visual style is contemporary, she aims to break away from perfection to create characters and contexts that are realistic, familiar, and also aesthetic.

Today, she owns her own production company. Her client roster expands multiple countries, including Mexican giants Telcel, Bimbo, Televisa, BBVA Bancomer, and international brands  P&G, Anheuser-Busch, Santander, KFC, Pepsi, Bimbo, Nestlé, Mattel, McDonald's, Knorr, Trident, Danone, among others.

And as of late, tabletop projects have become a specialty, closing her lifelong relationship to the world of food and flavor.

She is a member of Free The Bid.